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A VirtualPBX.Com Usage Scenario: Smart800: One Number Can
Route to Many Different VirtualPBXs® (for Multiple Retail
Outlets, Franchises, and Branch Offices)
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By
Benjamin Lange,
VirtualPBX.Com, Inc.
. September 1999.
VirtualPBX.Com Usage Scenarios provide examples of various ways in which
businesses can make use of the VirtualPBX® to expand
their business phone system, serve their customers better, and have the latest
and most advanced features with no installed equipment or equipment purchases.
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Using the Smart800 Feature, a Nation- or World-Wide
Business Can Advertise only One 800/888/877 Number and Have
Callers Automatically Routed to the Correct Location with
a Unique VirtualPBX® for that Branch. The System Does
This by Looking at the Caller's Area Code (and perhaps
His Prefix). The Smart 800 Feature Can Potentially Save a Large
Company Tens of Millions of Dollars in Capital Costs
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There are many services make it possible for a caller to dial a
nationwide number and be routed to the geographically nearest
store, branch office, etc. The problem with these services is that they
simply route the caller to a single phone number, and it is up to the
individual office to answer and manage its call traffic.
The VirtualPBX® is a full-featured high-end
business phone system which offers all of the features and more of an
expensive business phone system or PBX. Thus instead of merely having
a call from his area routed to it, a business using the Smart800
VirtualPBX® can geographically route calls and in addition have all of the
features of a standard VirtualPBX® customized for an individual branch
location.
Because a high-end PBX (business phone system) can cost around
$ 100,000, a company with a large number of branches,
offices, locations, stores, franchises, etc. could spend many tens of
millions of dollars in capital costs to install a full-featured PBX in
each location. Even an inexpensive PBX (and hence one with fewer features)
could cost several million dollars to install in all branches. The
VirtualPBX® requires no equipment purchase; and hence, there are no capital
costs.
The VirtualPBX® includes among other features the ability for employees to
be anywhere not just at their office phone. Consultants at a clients
facility, delivery vehicles underway, manufacture's representatives
visiting a client, plumbers, electricians, etc. in route to or from a
job, city employees in the field, architects at a construction site, etc.
can all be reached by dialing the nationwide main business number
followed by the extension of the called employee or by dialing a Sales,
Tech Support, Customer Support, etc. queue or the Operator. In addition
standard and advanced features such as Follow-Me Calling,
Voice Mail with Automatic Call-Back,
ACD (Automatic Call Distribution) Queues
(i.e. Sales, Customer Support, etc.), Fax Mail,
New Message Paging,
VirtualDID (Direct Inward Dialing), and much more
can be combined with geographic routing to each branch's individual
business phone system (VirtualPBX®).
Examples of businesses which can benefit from this are:
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Consulting businesses with a large number of branch offices located
nation-wide or world-wide. If a consulting associate carries a cell phone
and enters the cell-phone number as a contact number in his VirtualPBX®
extension, he can always be reached; but all that the customer knows is
that he has dialed the consultant's extension or one of the service
queues. If the consultant does not carry a cell phone but is working at
a client, he can enter the phone number at his desk as a temporary
contact phone number and will always be reachable. Conversely, if he
does not wish to be disturbed, he can mark his extension as "unavailable";
and all calls will be sent directly to Voice Mail.
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1-800-FRANCHISES which have a generic vanity number for a widely distributed
group of similar business which can be reached by dialing the single
800/888/877 number for the group. The advantage of the VirtualPBX® for
such a group is that they get a high-end business phone system tailored
to each individual business as well as just the geographic routing. This
is especially useful to business where the principals are usually underway
with deliveries, repair services, installations, etc.
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Real Estate Franchises which have a common name for a wide number of offices
which are members of the franchise. The VirtualPBX® can be tailored to
each individual real-estate office. This has two major advantages to
real-estate brokers and salespersons. The first is the a typical
real-estate agent's business card usually has a half dozen phone numbers,
office, home, office fax, home fax, cell phone, pager, etc. leaving the poor
client bewildered as which number to use to get his agent. This plethora
of numbers can be replaced with the single nation-wide number of the
franchise and the individual agent's extension. All of the agent's
personal phone numbers can remain secret, yet he can be reachable or
unreachable all of the time as he so chooses. If he wishes time off, he
can become unreachable by marking his extension as "unavailable" in which
case all calls will automatically go to Voice Mail. Every time that a
Voice Mail is left, however, he will automatically be paged (on his cell
phone if it is digital); and he will always know if an important call is
trying to get through.
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Service Businesses where almost all of the principals are under way, at a
customer, etc.
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Engineering development and research firms where an employee is just as
often in the lab as at his desk and carries a cell phone as one of his
extension's contact phone numbers.
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Franchise stores in general which wish to advertise one number nationally
but have a tailored business phone system (VirtualPBX®) at each location.
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Date of First Publication: September 1999
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